Peter Lohmann's Newsletter - Tuesday Edition [Beta]

Evernest VP of Marketing is Out. Why am I launching a Tuesday newsletter?

Author

Peter Lohmann
January 13, 2026

A no-fluff, twice-weekly publication for the property management industry.

Welcome to the Tuesday Edition: Beta!

If you’re reading this, you’re part of a small group selected to receive this pre-release Tuesday edition of my newsletter. I will slowly be ramping up to a full twice-weekly schedule (every Tuesday and every Friday) for all subscribers, but before I do that I want to make sure the Tuesday edition is fully baked.

This is the second “test” of a Tuesday edition (thank you to all who provided feedback on the first)! Two weeks from today, we’re moving to the full list so let me know if you see any issues or have any concerns.

Not interested in this new Tuesday Edition? Click here to opt out (you’ll still receive the Friday editions).

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Should You Reflexively Say No to Everything?

In the first-ever Tuesday issue I wrote a short article titled “Dr. No”.

In it, I put forth my position that as the business owner/leader, you should basically say no to almost everything by default.

Shortly after hitting send, I got an extremely thoughtful and well-reasoned reply from Dr. Deb Newell. I thought it was so valuable and insightful that I asked her permission to share it:

Hi Peter! 

I read your “Doctor No” piece and wanted to share a response. I agree with the core intent. Excess WIP, scattered priorities, and shiny-object initiatives absolutely erode execution and accountability.

Where I differ is the idea of “defaulting to no” as a leadership approach. In practice, the most effective operators I’ve seen do not rely on reflexive rejection. They rely on disciplined judgment.

Saying no is critical when an idea does not align with current goals, does not relieve a real constraint, or when the organization lacks the capacity to execute it well. However, an automatic no creates its own set of issues. Teams stop thinking critically, innovation becomes suppressed rather than filtered, and leaders unintentionally shift from integrators to gatekeepers.

What I see working consistently in high-performing organizations is a simple framework: “Not now, not yet, or yes with conditions.”

This maintains focus while still encouraging thoughtful problem-solving. It sets clear standards without shutting down discussion or exploration.

A knee-jerk no can also cause leaders to miss opportunities that could strengthen the business. Some constraints only surface through discussion or limited testing. When everything outside today’s bottleneck is dismissed outright, leaders risk solving yesterday’s problems instead of preparing for what’s next.

For me, the real leadership skill is not saying no quickly. It is knowing why you are saying no and doing so with intention and clarity.

Deb Newell, PhD-ABD, MBA MPM® RMP®, Business Consultant, Real-Time Consulting Services

Thanks again to Dr. Deb Newell for allowing me to republish her thoughts. Give her a follow on LinkedIn.

THIS ISSUE IS PRESENTED BY: Your Company?!?!

PM operators don’t just read this newsletter. They forward it, quote it, and take action on it. How do we know?

Sponsors have directly attributed closed deals from a single sponsor slot (the same one you’re reading right now).

With this new Tuesday Edition, PM vendors like you have more opportunities to share your message. Same format, same engaged readers, same price tag for this primary sponsor slot.

We’re kicking things off in Q1, and spots are already moving.

If you’re thinking about getting in front of growth-minded property managers in 2026, this is your cue.

Let me know if you’re interested:

PM Company & Vendor Updates

Want to share your news with thousands of property management operators?
This is the spot.

  • For PM Companies: Big milestone? Hired a new exec? Made an acquisition? Let us know.

  • For Vendors: New feature? Major release? Integration? Raised a round? Send it.

This isn’t an ad slot (and not everything will be published), but if it’s genuinely useful or newsworthy, I want to share it.

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  • Evernest’s VP of Marketing, Spencer Sutton, is moving on from the company.

  • Full Service Property Management (WA) hired a new CEO, Jordan Martin. Founders Peter & Ruth Nelson will work with Jordan on long-term strategy as they move into semi-retirement.

  • Property Management University announced Lauren Niziol as a Founding Instructor [Lauren is our fractional HR Director at RL Property Management, and is fantastic].

  • Southern California-based Moss & Company celebrates 65 years in the property management business.

Taylor Haas on Scaling a Family-Run PM Company

This was the MOST-REPLAYED episode of Season 5, and it’s a good one. Taylor Haas shares how she grew Colorado Realty & Property Management into one of the region’s largest family-run firms. We get into her YouTube strategy, keeping churn low, content marketing that actually works, and why she’s not afraid to switch up her tech stack. A must-listen for operators thinking about multi-office setups or market expansion.

(Also available on Apple Podcasts or Spotify)

What I’m Reading Right Now…

  • Michael Porter’s classic essay “What Is Strategy?” This is the source of one of my absolute favorite quotes on the subject: “"The essence of strategy is choosing what not to do."

  • Ryan William’s plumbing company year-end recap. Surprisingly relevant for property managers, and very readable. It begins: “Closed May 2025. At the time of purchase, we had projected $4.5M Revenue for 2025. Finished 2025 @ 4.36M revenue, so 640k below goal.”

My Take on This Week’s News

I intend for this section to host a short video with my take on the week’s property management news. Here’s a taste, let me know what you think of this new format:

Affiliate of the week: RentEngine

RentEngine is hosting a free Q4 Leasing Report webinar on January 28 at 11am MT, where they’ll break down fresh leasing data from Q4 and all of 2025, highlight emerging trends, and do a live Q&A. If you care about days on market, pricing strategy, or where leasing is headed this year, it’s worth your time. Register for the webinar here.

Meme Tuesday:

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The content of this newsletter is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this newsletter. Additionally, some of the links included in this newsletter are affiliate links, meaning I may earn a commission if you make a purchase through these links. Always perform your own due diligence before making any financial or business decisions.