Peter Lohmann's Newsletter - Tuesday Edition #22

The #1 most-anticipated fall PM conference. What I'm reading on my annual solo retreat.

Author

Peter Lohmann
June 23, 2026

A no-fluff, twice-weekly briefing for the property management industry.

My Annual Solo Reading Retreat Starts Now

Every year I take 2 nights away, by myself, for a reading retreat. This year I’m headed to a literal cabin in the woods, which I have found through experimentation works best for me:

I always bring a huge stack of books, a notepad, and no technology. These retreats have sparked some of my most meaningful personal & professional breakthroughs. I can’t recommend it highly enough. There’s something about giving yourself literal and mental space to just exist, without anyone needing a thing from you, that turns on a rarely-used but exceptionally powerful part of your brain. Leave your phone in the car.

Anyway, I’ve written about this before but I wanted to share the actual books and articles I’m bringing along this time in case anyone’s curious. Here are the books:

And here are the articles printouts I’m bringing this year. Most of these are annual reads for me:

If you haven’t ever done this, what are you waiting for? Go book yours now, and tell me where you’re going!

THIS ISSUE IS PRESENTED BY PROPERTYMANAGEMENT.COM

You told us the old score leaned on the wrong things. The data agreed. So we rebuilt it.

When we checked verified owner surveys against the signals everyone ranks on, the gaps were hard to ignore. Google ratings barely tracked what owners said in private (0.25 correlation). A property manager's pricing tracked it even less (-0.02). Stars can be bought. Size and tenure prove little about how you treat an owner.

So the new TrueMatch™ score runs on proof: verified owner surveys and certifications graded on your real numbers, pulled straight from your PM software. The full methodology is published in the open. Check our math.

Your verified profile and the Client Dashboard behind it (owner surveys, certifications, website widgets, your service area, and every point they add to your baseline score) are always free. When an owner searches by their rental address, verified managers surface as the match. The flow is live and on pace for more than 8,000 owner searches this year. One operator already closed six new doors from it. For the next 60 days, showing up as a match is on us.

Our first Top 100 of 2026 lands at the end of November. To qualify: get verified, activate your owner surveys, earn your certifications.

No pay-to-play. No black boxes. Only math.

PM Company & Vendor Updates

Last week I asked readers about their fall conference plans:

Looks like AppFolio & NARPM are the clear leaders here. A bunch of people wanted to vote on the PM Systems Conference, which technically isn’t until January. If you are planning to go to that one, don’t forget you can get $100 off your ticket with code WONDER-LOHMANN.

Podcast Archives - Kelli Segretto (The Consultant Who Actually Does the Work) S4 E5

I was hanging out with Kelli at LeadSimple University last month and remembered how much I enjoy talking to her. I’m resurfacing this episode so you can all enjoy it too.

In this episode, Kelli covers how to build systems without overwhelming your team, diagnosing throughput problems, maintenance pricing (most operators aren't doing the math - she makes a strong case), and what franchisors get right that independents ignore. She also draws a distinction I keep thinking about: a coach talks you through it - a consultant gets in the weeds and does it with you. Worth knowing before you decide what kind of outside help your business needs.

Also available on Apple Podcasts and Spotify

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The content of this newsletter is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this newsletter. Additionally, some of the links included in this newsletter are affiliate links, meaning I may earn a commission if you make a purchase through these links. Always perform your own due diligence before making any financial or business decisions.